If you were one of the first to use Facebook, you remember how excited you got when someone liked your post? Do you remember being worried about people seeing what you listened to when Spotify connected to it? Perhaps you still feel some of these things... My sense though is that the kind of early-day excitement I felt as a user on Facebook is now much more the case with Instagram especially since Facebook become an money-machine. As my fellow marketers state on Reddit, it's no longer really great for brands and as this Slate article put it, it certainly hasn't been a place for people to feel connected to each other in the way that it used to be.
I am actively being served up content that my friends liked and not just because a brand bought my eyeballs.
Why does that matter so much for how to do business on there? While the company is still promoting content that your friends like, until the algorithm changes, the key is to...